Well-crafted, guilt-free, everyday luxuries.
High Noon General Store is a purveyor of fine goods. We source high-quality, accessible products and brands with the belief that everyone deserves a beautiful life. Bringing guilt-free shopping to our community; with a focus on products that are well-crafted, last a lifetime, and have a small footprint. Sustainability is at the heart of every decision we make, our core belief is that we belong to the earth, the earth does not belong to us.
We hone in on the details – with a passion for art, home goods, kitchen wares, clean beauty, clothing, jewelry, babies, and pantry items – so that you can focus on the experience. We love to share our earned knowledge and experiences with our community.
Emily, Owner and Founder comes from two families of general store entrepreneurs.
Emily’s maternal great–grandmother; immigrated from Wales; at the age of 16, to work at her uncle’s general store in San Francisco, California in the 1920’s. (pictured here)
On her fathers side of the family, the Kelly Brothers went on to open two general stores – one in Tancred and the other in Guinda, just outside of Napa, California.
Owner + Founder
With a background in art and design, Emily worked in tech for years designing experiences and events.
Known as a connoisseur of fine goods by all of her friends, she decided to make her passion of finding the best of the best into a full time gig. High Noon features a unique selection of her own personally vetted lifestyle products.